Psycho-graphic Profiling

Psycho-graphic Profiling:

Main streamers:

Aspirers-Seek status, materialistic, oriented to image and appearance, typically young. 

Succeeders- Seek control, strong goals, confidence, typically higher management and professionals. 

Resigned- Seek survival, interested in past and tradition, typically older people. 

Explorers- Seek discoveries, energy, individualism and experience, typically higher demographics (students).

Struggles- Seek escape, alienated and disorganised, buy alcohol, junk, typically lower demographics. 

Reformers- Seeks enlightenment, freedom, personal growth, independent, anti-materialistic but aware of good taste.