Semiotics
Semiotics- The study of signs
Language
Industries
Audience
Representation
The Face- The facial expression is oddly happy which gives it a creepy sense. Also, the fact it is made out of a ghostly mist gives a horror atmosphere.
The light- The only two bits of lighting are the moon and the one house light in the window. This suggests that darkness and evil takeover.
The House- The house is in the centre of the poster which suggests it is a main feature of the film. Also, the house is on its own on a street, which could mean isolation.
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