Industry Vocab List

• Barb- The Broadcasters' Audience Research Board
• Webcasting License - Offered to those wishing to carry out Internet broadcasting using copyrighted material.
• Web 3.0 or Semantic Web- A proposed development of the World Wide Web in which data in web pages is structured and tagged in such a way that it can be read directly by computers.
• Internet of things- A network of internet-connected objects able to collect and exchange data using embedded sensors.
• Binge Watching- watch multiple episodes of (a television programme) in rapid succession, typically by means of DVDs or digital streaming.
• DAB - Digital audio broadcasting
• Traditional Media- refers to conventional means of mass communication practiced by various communities and cultures, or embodied in local custom or lore.
• Google Analytics- A freemium web analytics service offered by Google that tracks and reports website traffic.
• RAJAR- Radio Joint Audience Research
• NRS- A system of demographic classification used in the United Kingdom.
• MIDAS-
• Cultural Imperialism-  Comprises the cultural aspects of imperialism
• Democratisation of the mass media-
• Effects of Piracy- Decrease in Sales of Legal Copies, Retail Price Effects of Piracy, Estimating the Amount of Piracy, expectation of Piracy, non- profit loss
• Horizontal Integration-  The process of a company increasing production of goods or services at the same part of the supply chain.
• Vertical integration-  The combination in one firm of two or more stages of production normally operated by separate firms.
• Diversification- The process of a company enlarging or varying its range of products or field of operation.
• Alternative Media- Are media that differ from established or dominant types of media in terms of their content, production, or distribution.
• Independent Media- Refers to any form of media, such as radio, television, newspapers or the Internet, that is free of influence by government or corporate interests.
• Conglomerate-  A company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
• GRA- Graphic Arts
• PEGI- Pan European Game Information, a European video game content rating system established to help European consumers make informed decisions when buying video games or apps through the use of age recommendations and content descriptors.
• MediaWatch UK - Formerly known as the National Viewers' and Listeners' Association (National VALA or NVLA), is a pressure group in the United Kingdom, which campaigns against the publication and broadcast of media content that it views as harmful and offensive, such as violence, profanity, sex and homosexuality.
• IPSO-  The Independent Press Standards Organisation is the independent regulator for the newspaper and magazine industry in the UK.
• WaterShed- An event or period marking a turning point in a situation.
• OFCOM- The Office of Communications is the UK government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
• Media Watch-
• BBC Charter- Established the BBC. An accompanying Agreement recognises its editorial independence and sets out its public obligations in detail.
• Synergy- The interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
• PSB- Public Service Broadcasting
• Broadcast Code- required under the Communications Act 2003 and the Broadcasting Act 1996 to draw up a code for television and radio, covering standards in programmes, sponsorship, product placement in television programmes, fairness and privacy.
• IWF -Internet Watch Foundation

Jungle Book Interview

Jungle Book Essays

Essay on Marketing/Circulation

Disney is a conglomerate and one of the largest. A conglomerate is a mixture of two or corporations which come under one main firm. Disneys conglomerate consists of : Disney, ABC, ESPN, Lucas film, marvel. Disney is part of the BIG 6. The Big 6 are an oligopoly. They are the 6 main companies that produce media.

Jon Favreau introduced the film via social media and also introduced it by promoting it at Disney’s Animal Kingdom. They also released three teaser trailers in the lead up to the releasing of the film in cinemas. Disney have steered away from using animation and into more real life films so older audiences would be more interested as they may find animations childish. For example, Disney has done this with Cinderella and Beauty and the Beast. Also with films like Pirates and the Caribbean use more violent themes to attract older audiences.Disney circulated photographs of paired actors with their onscreen characters, ESPN, Snapchat to create a living poster, Kenzo.

The differences with the length of the trailer are that the new one is longer as it has to fill the advert space on tv. Then the atmosphere is strangly different with mood a lot tenser and every thing more viscous and wanting to attract more varied audience. Back in 1967, the ‘old’ jungle book used famous jazz singers to promote the film. This was because the Jazz singers produced the soundtrack in Jungle Book. However, for the new Jungle Book, they used actors to promote because if people saw a famous actor they liked in the trailer, they would most likely go and see the film. Comparing the posters between the two productions of the jungle book you can see better technology to create the posters, making them more realistic and emotive. Also, there are a range of posters created in 2016, where as in 1967 there was only 1 poster of poor quality. The new posters show all the different characters, however, if you put them together in the correct order they all fit together to make one larger poster.In the 1967 film, Walt Disney wanted swinging sixties bands such as the Beatles to play the characters of the vultures which is who they based the characters off of for the 1967 jungle book film. Disney Vault. The "Disney Vault" is the term used by Walt Disney Studios Home Entertainment for its policy of putting many of its most popular home video releases of Walt Disney Animation Studios's animated features on moratorium.The re-release of the Jungle book in 2016 after the 2 previous release help to create the extreme success that has been surrounded the film as Disney itself. The film was also released onto VHS to appeal to the older audience.

Conclusion

To conclude, marketing has obviously changed. You could argue that with its licensing deals with Kenzo and its focus on aggressively targeting a secondary audience to build profits on the back of a family audience who always turn out for Disney films you could argue that Disney have grown smarter and more precise with their planning, however we must also not forget that there are still lots of similarities between the two eras, for example the use of stars and red carpet premieres to promote a film remains in place as does the creation of character posters and trailers as the fundamental basics of  Disney marketing so to me what is  forgotten is that Disney as a conglomerate have always been a master at marketing, it is why they are the number one entertainment conglomerate in the world and  yes some of the practices have changed but the whole reason why there was new version of The Jungle Book in the first place was because of the success of the first film, a success driven by an effective marketing campaign.

Distribution

Disney is the world’s 2nd largest conglomerate (a combination of two or more corporations) following Comcast who are Disney’s biggest competition at the moment. The company control film makers such as marvel, Pixar, and Walt Disney productions. Distribution is very important part of modern day media as it will have a huge factor on what type of audience and how many people will be available to watch it, for example Disney sell licenses on Netflix and sky. This helps distribute the film around and make everything easy to watch. Distribution is changing the world because people are more likely to go online and watch a film instead of buy it because there are so many options on how to watch it. It’s very important because without it your film wouldn’t sell. As media has changed over the years, distribution has gotten easier, for example we have social media which is a popular choice for adverts and advertising upcoming films. They wouldn’t have had this luxury in the 20th century which would make it harder to distribute. McDonalds was one of Disney’s sponsors. Disney collaborated with McDonalds and so Disney themed toys were put into happy meals in conjunction to the latest film release from Disney. This advertised Disney’s latest films and encouraged children to want to go and see the film that is coming out. McDonald’s would also benefit as some children will encourage their parents to buy a happy meal purely for the toy inside. Disney distributed their films through posters and billboards, a lot of posters would have been sent around the country to attract everyone. Also they would have shown Disney films in cinemas across the Country as it would have not been on DVD or the internet yet. The new releases of old films bring and invites new audiences together. The film is now the 39th to reach the $900 million milestone. “The Jungle Book” blew past forecasts in its opening weekend, grossing $103.6 million in the U.S. during April 15-17. Advantages of these are that it means it targets a wider audience.

Conclusion

To conclude it is important to stress the importance of distribution to a conglomerate like Disney. Without effective distribution patterns films could easily underachieve profit wise for example but it must be remembered that distribution cannot be seen in isolation because it can quite easily be linked to the principle of synergy, as one business theorist states ‘industries rely on repetition through use of stars, genres, franchises, repeatable narratives and so on to sell formats to audiences, then industries try to impose scarcity to keep demand high.’ This is very true of Disney who with the original Jungle Book 1967 found himself with limited avenues of distribution – namely TV  and film, thus to keep The Jungle Book characters fresh in the minds of audiences the company created other programmes and ancillary products from 1967  to the early 2000’s to keep alive the idea of the characters so that in the future there could be a potential remake or reboot of the original film, these other programmes included Talespin, a cartoon starring many of the characters from the original film and Jungle Cubs – another cartoon which explored Baloo, Shere Khan and other characters’ lives as children, the aim of these products were to not only to keep audiences entertained but to keep the Jungle Book franchise fresh and active although more importantly , a means by which one media product can promote another media product by the same company, a term called synergy `and one which will only improve with the creation of Disney’s new streaming service in 2019.

                                                                                                                                                                                                                                                                                                                    

Jungle Book Fact Sheet

Jungle Book Fact Sheet from bezanta12

Jungle Book Student Workbook

Representation Of Front Pages

The representations in this front page are of youth. This is from the outfit of the person on the front, he is wearing a tracksuit which is usually associated with young adults/ teenagers with lower classed backgrounds. It emphasises the idea that  youth and people that wear tracksuits cause danger, suggested by the fire behind the person. Also, the figure in the article is covered up with gloves and a mask, which gives the idea all people the dress like that are the same and do similar things. The use of the word 'spread' goes with the image of the fire, as fire spreads quickly just like the riots.

In this article, the representation is of Britain. In the image is the Mayor of London Borris Johnson, who is not being presented in the best way. Britain is being represented by Borris, and as this image is quite comedic, it (in a way) embarrasses the public. The language used is an apology which emphasises the idea Britain may be ashamed. Also, there are little words and only a small body of text to the side which suggests there is not a lot of positive things to say about this article. The audience would be the British public who may find this either funny or humiliating.

Being represented in this article is Nelson Mandela. It is a stereotypical representation because his body language is strong and powerful, just like the way people know him for. The image is in black and white with no colours to show respect to Mandela.  The use of the word 'Warrior' reflects how Mandela was seen as. Also, it is contrast with the phrase 'loses his final battle' as warriors are usually strong in battle but in this case, he died. The biggest text is 'Mandela Dead' which is not actually an actual sentence but is short and gets straight to the point. The Sun usually do this to main headlines.

Prince Harry and Meghan Markle Front Cover

Our task was to recreate a Daily Mail front page for the news the Meghan Markle has been cheating on Prince Harry. The target audience for the Daily Mail is C2, D and E which is the lower area of the demographic profiling. The research I put into this piece was to look up different Daily Mail front covers to make it as realistic as possible and I also had to take into account some typical conventions of the Daily Mail. These included something to be won at the top of the page with a main headline underneath in big font size. There was also a large image on the front. The Daily Mail cover I chose to copy was .....

This source was different to other Daily Mail covers which stood out for me whilst I was recreating it. The thing I found most difficult was trying to find similar fonts. The Daily Mail uses different fonts for their titles and articles and this I found hard to replicate. Once I had finished, others thought my front cover matched well with the real one, overall I think it was successful. Although the layout was very close to the real one, I think my work could have been improved if the fonts were even more similar. By completing this task, I have learnt that each aspect of the paper has to be done carefully in order to make it as similar to a paper as possible for a full effect.