Industry Vocab List

• Barb- The Broadcasters' Audience Research Board
• Webcasting License - Offered to those wishing to carry out Internet broadcasting using copyrighted material.
• Web 3.0 or Semantic Web- A proposed development of the World Wide Web in which data in web pages is structured and tagged in such a way that it can be read directly by computers.
• Internet of things- A network of internet-connected objects able to collect and exchange data using embedded sensors.
• Binge Watching- watch multiple episodes of (a television programme) in rapid succession, typically by means of DVDs or digital streaming.
• DAB - Digital audio broadcasting
• Traditional Media- refers to conventional means of mass communication practiced by various communities and cultures, or embodied in local custom or lore.
• Google Analytics- A freemium web analytics service offered by Google that tracks and reports website traffic.
• RAJAR- Radio Joint Audience Research
• NRS- A system of demographic classification used in the United Kingdom.
• MIDAS-
• Cultural Imperialism-  Comprises the cultural aspects of imperialism
• Democratisation of the mass media-
• Effects of Piracy- Decrease in Sales of Legal Copies, Retail Price Effects of Piracy, Estimating the Amount of Piracy, expectation of Piracy, non- profit loss
• Horizontal Integration-  The process of a company increasing production of goods or services at the same part of the supply chain.
• Vertical integration-  The combination in one firm of two or more stages of production normally operated by separate firms.
• Diversification- The process of a company enlarging or varying its range of products or field of operation.
• Alternative Media- Are media that differ from established or dominant types of media in terms of their content, production, or distribution.
• Independent Media- Refers to any form of media, such as radio, television, newspapers or the Internet, that is free of influence by government or corporate interests.
• Conglomerate-  A company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
• GRA- Graphic Arts
• PEGI- Pan European Game Information, a European video game content rating system established to help European consumers make informed decisions when buying video games or apps through the use of age recommendations and content descriptors.
• MediaWatch UK - Formerly known as the National Viewers' and Listeners' Association (National VALA or NVLA), is a pressure group in the United Kingdom, which campaigns against the publication and broadcast of media content that it views as harmful and offensive, such as violence, profanity, sex and homosexuality.
• IPSO-  The Independent Press Standards Organisation is the independent regulator for the newspaper and magazine industry in the UK.
• WaterShed- An event or period marking a turning point in a situation.
• OFCOM- The Office of Communications is the UK government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
• Media Watch-
• BBC Charter- Established the BBC. An accompanying Agreement recognises its editorial independence and sets out its public obligations in detail.
• Synergy- The interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
• PSB- Public Service Broadcasting
• Broadcast Code- required under the Communications Act 2003 and the Broadcasting Act 1996 to draw up a code for television and radio, covering standards in programmes, sponsorship, product placement in television programmes, fairness and privacy.
• IWF -Internet Watch Foundation

Main Values

Main Values:

Threshold- Big Impact, big story
Unexpectedness- A shock event, out of the ordinary
Negativity- Bad news
Elite Persons/ Places- Famous/ important
Unambiguous- No confusion/ straightforward
Personalisation- Personal/ human story/ relatable
Proximity- Close to home
Continuity/ currency- Updates to stories/ stories that are being continued.

Media Vocabulary

Semiotics- Study of signs.

Audience- Anybody who consumes the media, is part of the audience. 

Demographic- Classifies an audience into age, gender, race and other categories.

Psycho-graphic- Broken into bands depending on peoples jobs or status.

Target- The type of person an advert is aimed at.

Niche-  The target of a narrower audience. 

Genre-  A style or category of art, music, or literature.

Denotation-  The first level of analysis: What the audience can visually see on a page.

Connotation-  The second level of analysis, being what the denotation represents.

Mise En Scene-  CLAMPS - Costume, Lighting, Actors, Make-up, Props, Settings