Distribution, Production, TEchnology, Circuation

 

BBC Radio 1 interview

Video Game Terminolgy

Reasons why Minecraft is successful

Why is Minecraft a Success?

• Easy to access
• creative
• Wide audience
• mass marketing
• continuous game (there is no limit)
• Original, little competition
• A Strong community
• Forging relationships
• Infinate replayability
• Platform agnostic
• Co-opted by children
• Not limited by gender
• Fulfils human instincts

Radio 1 timeline

Radio Stations

Popular radio Stations & their audiences:

• Heart FM- middle age
• Smooth- senior citizen
• Capital- youth
• Absolute 80s- middle age
• Kiss FM- youth
• Radio 1- youth (15-29)
• Radio 5- serious & sports
• Classical FM- senior citizen
• Gaydio
• BBC Asian
• Encore- musical lovers
• Capital Xtra- more urban & dance
• Talksport- football, rugby, cricket

Introduction to Radio

 Notes:

• 90% of adults tune in, 71% of these adults tune in live.
• 24% of 16-24 year olds tune in.
• 26% listen on personal digital radio.
• 25% listen on audio streaming services.
• In 2015, over 40% of all reported radio listening was through a digital device.
• A 2nd national DAB network of transmitters were switched in 2016, bringing 15 unique radio services.
• The BBC's USP is the ability to find new music, such as BTS and K-Pop.

Task 1: 

Go online and have a look at the BBC radio programmes on offer today - Look at Radio 1 through to Radio 6:
- Which programmes are most clearly fulfilling their PSB remit?
- What range of programmes are offered?
- Which audiences are being targeted?
- Which one of the 3 principles are most in evidence in which programmes:

Radio 1: Their remit is to entertain a broad range of listeners who are young by playing chart music and relatable chat that engage a young audience. They do this by offering shows such as; Breakfast show, Official chart with Greg James, Newsbeat etc. Playing a mix of new music and artists who are emerging. Their target audience is 15 - 29 including youths and young adults.
Radio 2: Their remit is to be distinctive in their music and their speech. They offer shows such as; The Chris Evans breakfast show, Simon Mayo drive time, sounds of the 80's etc. They offer entertaining popular music and more speech based content focussing on news, current affairs, religion, documentaries etc. They target a broader audience appealing to over 35s
Radio 3: Their remit is to play music  and cultural programs that engage its audience. They play shows such as; Essential classics, lunchtime concert etc. Showing that they focus more on classic music and their chat which both informs and entertains its audience. This radio appeals to an audience that prefer listening to radio that will educate, mainly an older audience.
Radio 4: Their remit is to inform, educate and entertain listeners through speech programmes appealing to audiences that prefer intellectual chat. They play shows such as; Woman's hour, Book of the week etc. Showing more mature chat on news and current affairs.
Radio 5: Their remit is to cover live news and sport that bring stories that have just happened. They provide shows such as; The Friday's sport panel, 5 live breakfast etc. Showing that they focus more on discussion and analysis of sport and news rather than music. Their audiences targets sports fans and mostly an older audience as it is just chat.
Radio 6: Their remit is to entertain listeners with popular and alternative music. They provide shows such as; Iggy pop, Tom Ravenscroft etc. They play songs outside the mainstream market  supported with live music and new artists. They target all ages music lovers.

Task 2:

 Who was the first Breakfast show presenter on Radio 1?
Tony Blackburn

Other DJ's who have presented the show:
Nick Grimshaw, Simon Mayo, Chris Moyles, Mike Read

Biographical information on Nick Grimshaw:
 He is best known for having hosted a variety of shows on BBC Radio 1 and has been host of The Radio 1 Breakfast Show since 2012, Grimshaw grew up in the town of Oldham, Greater Manchester. He is now known for his roles in T4 and The Album Chart Show and being a judge on the twelfth series of X Factor.


 What are the current listening figures for the Breakfast Show?
The show recorded 4.93 million weekly listeners between July and September - down from 5.5 million last quarter.

Who is the controller of BBC Radio1?
Ben Cooper

How is Radio 1 funded?
Principally by an annual television license fee which is charged to all British households, Companies, and organisations using any type of equipment to receive or record live television broadcasts and iPlayer catch up.

How does Radio 1 try to be distinctive?
Radio 1 plays nearly 10 times as many different tracks in a month as its commercial rival, Capital. This is because as well as playing chart music, they also play music by emerging artists which would not be played on other commercial radio.

What is the difference between BBC Radio & Commercial stations?
Commercial stations including Capital, Kiss and Heart play chart music to keep their listeners happy and up to date with new music whereas BBC plays a wide variety of music and discussion. BBC radio spread different content between their stations which means they can reach a broader audience whereas commercial stations tend to only focus on current affairs and music.

Industry Vocab List

• Barb- The Broadcasters' Audience Research Board
• Webcasting License - Offered to those wishing to carry out Internet broadcasting using copyrighted material.
• Web 3.0 or Semantic Web- A proposed development of the World Wide Web in which data in web pages is structured and tagged in such a way that it can be read directly by computers.
• Internet of things- A network of internet-connected objects able to collect and exchange data using embedded sensors.
• Binge Watching- watch multiple episodes of (a television programme) in rapid succession, typically by means of DVDs or digital streaming.
• DAB - Digital audio broadcasting
• Traditional Media- refers to conventional means of mass communication practiced by various communities and cultures, or embodied in local custom or lore.
• Google Analytics- A freemium web analytics service offered by Google that tracks and reports website traffic.
• RAJAR- Radio Joint Audience Research
• NRS- A system of demographic classification used in the United Kingdom.
• MIDAS-
• Cultural Imperialism-  Comprises the cultural aspects of imperialism
• Democratisation of the mass media-
• Effects of Piracy- Decrease in Sales of Legal Copies, Retail Price Effects of Piracy, Estimating the Amount of Piracy, expectation of Piracy, non- profit loss
• Horizontal Integration-  The process of a company increasing production of goods or services at the same part of the supply chain.
• Vertical integration-  The combination in one firm of two or more stages of production normally operated by separate firms.
• Diversification- The process of a company enlarging or varying its range of products or field of operation.
• Alternative Media- Are media that differ from established or dominant types of media in terms of their content, production, or distribution.
• Independent Media- Refers to any form of media, such as radio, television, newspapers or the Internet, that is free of influence by government or corporate interests.
• Conglomerate-  A company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
• GRA- Graphic Arts
• PEGI- Pan European Game Information, a European video game content rating system established to help European consumers make informed decisions when buying video games or apps through the use of age recommendations and content descriptors.
• MediaWatch UK - Formerly known as the National Viewers' and Listeners' Association (National VALA or NVLA), is a pressure group in the United Kingdom, which campaigns against the publication and broadcast of media content that it views as harmful and offensive, such as violence, profanity, sex and homosexuality.
• IPSO-  The Independent Press Standards Organisation is the independent regulator for the newspaper and magazine industry in the UK.
• WaterShed- An event or period marking a turning point in a situation.
• OFCOM- The Office of Communications is the UK government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
• Media Watch-
• BBC Charter- Established the BBC. An accompanying Agreement recognises its editorial independence and sets out its public obligations in detail.
• Synergy- The interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
• PSB- Public Service Broadcasting
• Broadcast Code- required under the Communications Act 2003 and the Broadcasting Act 1996 to draw up a code for television and radio, covering standards in programmes, sponsorship, product placement in television programmes, fairness and privacy.
• IWF -Internet Watch Foundation

Jungle Book Student Workbook

Newspaper Circulation and Readership

 

Psycho-graphic Profiling

Psycho-graphic Profiling:

Main streamers:

Aspirers-Seek status, materialistic, oriented to image and appearance, typically young. 

Succeeders- Seek control, strong goals, confidence, typically higher management and professionals. 

Resigned- Seek survival, interested in past and tradition, typically older people. 

Explorers- Seek discoveries, energy, individualism and experience, typically higher demographics (students).

Struggles- Seek escape, alienated and disorganised, buy alcohol, junk, typically lower demographics. 

Reformers- Seeks enlightenment, freedom, personal growth, independent, anti-materialistic but aware of good taste.

Demographic Profiling

Demographic Profiling: 

A- Higher management, bankers, lawyers, doctors. 

B- Middle management, teachers, graphic designers.

C1- Office supervisors, junior management, nurses, white collar jobs. 

C2- Skilled manual workers, plumbers, buildings, blue collar jobs. 

D- Semi skilled manual workers and unskilled.

E- Unemployed, students, pensioners, casual workers.