Demographic Profiling

Demographic Profiling: 

A- Higher management, bankers, lawyers, doctors. 

B- Middle management, teachers, graphic designers.

C1- Office supervisors, junior management, nurses, white collar jobs. 

C2- Skilled manual workers, plumbers, buildings, blue collar jobs. 

D- Semi skilled manual workers and unskilled.

E- Unemployed, students, pensioners, casual workers.

Theories and Theorists

Theory And Theorists

Steve Neale- Repetition and Difference.
He said genres are instances of repetition and difference and that difference is absolutely essential to the economy of genre.

Stuart Hall- Reception Theory  
The theory states that media texts are encoded by the producer meaning that whoever produces the text fills the product with values and messages. The text is then encoded by the audience in different ways.

Albert Bandura- Media Effects-The idea that media can implant ideas in the mind of the audience directly.
The idea that audiences acquire new styles of conduct through modelling.
The idea that media representations of transgressive behaviour, such as violence/ physical aggression, can lead audience members to intimidate those forms of behaviour.



George Gerbner- Cultivation Theory- Cultivation theory suggests that exposure to television, over time, subtly "cultivates" viewers' perceptions of reality.

Barthes- says texts may be 'open' (i.e. unravelled in a lot of different ways) or 'closed' (there is only one obvious thread to pull on). Barthes also decided that the threads that you pull on to try and unravel meaning are called narrative codes. Also, he is one of the leading theorists of semiotics, the study of signs. He states that every sign have also have connotations, further meanings, that is implied.

Hypodermic Needle Theory-  The theory explains how media controls what the audience views and listens to and the effects, which can be immediate or later in future.

 

 

Galtung and Ruge- News Values- In 1965 some media researchers analysed international news stories to find out what kind of stories came to top of the news 'agenda' worldwide. Their findings led to them creating a list of 'news values' - a scoring system. A story that scores high more likely to make the front page



Practice Edit

I first started off with a calm song (We'll Meet Again) along with the scene of a moving view over houses. I used a black and white effect to give the scene an old fashioned feature. The reason I used this setting and song first is because it gives a calm feeling and relaxed. This then contrasts with the sudden change into a dancing tiger with a hip hop song called Bros On The Slide and then moves onto a scene with a shark and tiger driving a car which adds a comical feature. Again, I used the slow We'll Meet Again song and changed scenes to shift the atmosphere. I did this multiple times throughout my video to switch up the atmosphere and give it a comical sense. I used a black and white effect on all of the slower video clips, this is because it made those edits different to the other colourful, quick-rhythmed songs. I also used lens distortion on the group of animals breakdancing, which went well with the song that went along with it (called Bros on the Slide).

Youtube Clip

The YouTube video I chose is Major Lazer's Cold Water featuring Justin Bieber. The video is set in a deserted area, filled with rocks and includes a couple of dancers- Justin is not in the video. However they change the settings to other places around the deserted area from cliffs to waterfalls. The song Cold Water is a pop song and Justin Bieber is known as a pop artist. Towards the end of the video, the 4 dancers use flares within their dances to change up the video as now it is being filmed at night. Also, the end scenes have quick changes.

Summer Work

Media Vocabulary

Semiotics- Study of signs.

Audience- Anybody who consumes the media, is part of the audience. 

Demographic- Classifies an audience into age, gender, race and other categories.

Psycho-graphic- Broken into bands depending on peoples jobs or status.

Target- The type of person an advert is aimed at.

Niche-  The target of a narrower audience. 

Genre-  A style or category of art, music, or literature.

Denotation-  The first level of analysis: What the audience can visually see on a page.

Connotation-  The second level of analysis, being what the denotation represents.

Mise En Scene-  CLAMPS - Costume, Lighting, Actors, Make-up, Props, Settings

D.I.S.T.I.N.C.T

DISTINCT

Describe

In Detail

Setting (Location ,Indoor/outdoor, weather, time of day)

Themes (Love, forgiveness, good vs evil)

Icons (Significant objects)

Narrative (Plots)

Characters

Textual analysis (Camera, editing, sound, mise en scene)

Mise En Scene

Costume

Lighting

Actors

Make-up

Props

Setting

Semiotics

Semiotics

Semiotics- The study of signs

Language

Industries

Audience

Representation




Dark/ Night time-  This is a main feature of a horror film, bad things mainly happen at night. Also, darkness connotates to bad things and evil.


The Face- The facial expression is oddly happy which gives it a creepy sense. Also, the fact it is made out of a ghostly mist gives a horror atmosphere.


The light- The only two bits of lighting are the moon and the one house light in the window. This suggests that darkness and evil takeover.


The House- The house is in the centre of the poster which suggests it is a main feature of the film. Also, the house is on its own on a street, which could mean isolation.

Film Genres

 

 

 Film Genres

 

Geographical

 This shot would be even better if we got a closer and more clearer shot. This is because this shot is slightly blurred and hard to see the birds. However, I think the position of the camera (low to the ground) is a good position for a geographical shot. It was taken on the school field outside and the weather was quite windy and was spitting with rain which added to the geographical genre. The main features of this shot are the birds and also, the trees is the background could fit into the geographical genre.

Chick Flick

 The chick-flick photo is good because it shows our emotions. You can see the people in it are happy and they are using body language. However, it could have been better if the setting was chosen more carefully- it is shot in a field which I would not class as a main chick flick setting. Next time I would chose to set it indoors at the school. The camera is at normal height and is level with the two characters.

Action

 To create an action scene, we used the low camera position. I think this gives a good photo and an action feel to the photograph overall. However, it could be even better if the person in the shot used facial expressions to show his emotions. I think the setting is well chosen because it gives the effect of the character is jumping from the roof of the school building.

9 Forms Of Media