Media Vocabulary

Semiotics- Study of signs.

Audience- Anybody who consumes the media, is part of the audience. 

Demographic- Classifies an audience into age, gender, race and other categories.

Psycho-graphic- Broken into bands depending on peoples jobs or status.

Target- The type of person an advert is aimed at.

Niche-  The target of a narrower audience. 

Genre-  A style or category of art, music, or literature.

Denotation-  The first level of analysis: What the audience can visually see on a page.

Connotation-  The second level of analysis, being what the denotation represents.

Mise En Scene-  CLAMPS - Costume, Lighting, Actors, Make-up, Props, Settings