Statement of Intent

Statement of Intent

The idea of my music video is to have a filmed being created within. It will be about the artist who will be portraying the part of a youngish girl who goes out to have fun and find herself. Many of the shots will be from someone else’s perspective however we will not know or find out who this is.

The genre of the music video is dance, and listening to the music it makes me think of music and them having a good time. I will also include a party scene to fit the genre of dance. It will fit to the beat dropping in the music. As the audience is 16-25, they will be able to relate to my music video, also the genre. This genre would be played at parties and clubs, and this age range would also be at the age of going to parties and dancing to the genre.

The performer in my video will be the age of the audience so they will attract the audience member we are targeting. She is a young artist so will keep in the young section of Universal’s artists.

The costumes in my video will be casual, the artist will wear different outfits throughout to show different sides. The lighting will be bright in most of the video however will include a few dark when in the club and party scenes to make it as realistic as possible. The actress in my video will represent the artist. There will be natural make up to show the casualness within the film and music video. There won’t be many props used in my video. It will be used in most scenes. The settings I will use will be bedrooms to start with to have the artist going out. I plan to use different settings around Chelmsford as I have a few places in mind that will fit with the concept. My intertextuality will include a scene from Forrest Gump, my actor will be sat on a bench with something in her hands, just like the iconic scene from the movie. The representation will come from the artist who is of the younger generation. This representation will attract my audience because 16-25 is the age people will be able to relate to this.

I will use Adobe Premiere pro to edit my music video. To start with, the shots will be slow motion and at a normal pace. Then when the beat drops I will use fast cutting shots and fast shots. I will use shots such as crabbing (when the artist walks down the street), close ups of the actor and etc.

My video will be narrative and have a secondary purpose of performance. The narrative will be the story behind the camera, the artist who is meeting someone secretly and goes on a few adventures with them. My performance will come in when the actor is performing to the camera, as if she is making her own music video. The narrative will be relatable to the younger age group of the range as they want to be mature and go out with friends and also just want to try and find who they are. Also, the performance base will attract all of the audience because the artist will be having a good time and the target audience is of the age where fun is a key factor to life.

One shot I would like in my video is of the artist walking and has flashbacks that flicker to the beat as she walks.

The message of my video will be that you can find yourself when you try hard enough to look for it. Only you can do it for yourself so take the time to do it.

Website

On an artist’s website the usually include their newest music with a music video link. I will include this so the fans can check out their new songs easily. The web design has to relatable to the artist. My web site will have a certain theme about it to relate to the artist. I will use blue and pink as the main colours and use it throughout the website pages. The different pages on my website will be home, about, music, video, gigs, gallery and contact. I also had a bar to the right of different social media platforms. This way my audience can keep up with my artist on different media. Also, as my audience is 16-25, it is a range that are familiar with social media and my style of artist. My record company is Universal, and therefore will have a mention of their name. Other features on my website will be comments for the audience, this way they can have a say on my music and make them feel included. To keep the readers interested, there will be lots of moving elements to my website.

Synergy is when two or more organisations or other agents cooperate to make a better ‘effect’ than they would separately. It is important to media industries because it could give them a much better result, than just doing it by themselves. I will have a logo for my artist, which will be memorable to her fans. I will use images for a gallery on my website, some of which will be from filming the newest music video. On my website I will have a link and also a video of my new video.